COMFORT
DOJO

The Place of the Way

What is Comfort Dojo?

Finally, Sales Training That Works In the Field

Comfort Dojo isn’t a motivational seminar or a theory-packed lecture. It’s a two-day, scenario-driven workshop where techs, sales reps, and owners learn how to:

Immersive 2-Day Sales Training for Sales Professionals, Industry Veterans, and New to the Industry

Designed specifically for in-home salespeople in the HVAC industry to improve close rates, average ticket size, and customer satisfaction.

Customer-Centered, Confidence-Driven

Shifts focus from pitching products to understanding customer needs, building trust, and creating buying confidence.

Scenario-Based Roleplay & Real-World Practice

Every attendee participates in live objection-handling and presentation roleplays — the most commented-on, transformational part of the training.

Not Theory. Implementation.

Practical frameworks and visual tools attendees can use on the very next appointment.

Built for Today’s Buyer

Addresses the modern consumer’s decision fatigue, mistrust of salespeople, and desire for emotionally intelligent guidance.

Proven Results with Measurable Impact

Higher closing rates
Increased job average
More referrals and positive reviews
Higher team morale and sales confidence

★★★★★

Higher Close Rates

More Comfortable Conversations

Long-term Implementation

What You'll Learn

Field-Tested Sales Frameworks

Learn a simple sales model built to fit your personality and focused on how customers actually buy.

Customizable Visual Tools

Use simple, powerful visuals that make complex systems easy to understand.

Actually Practice Your Skills

Practice real-world objections and scenarios with peer coaching and feedback.

Ready to get started?

TESTIMONIALS

What others are saying

"It's almost like buying a $1 lottery ticket and winning $30,000"

"This isn't high pressure sales, which 90% of us dislike.... We covered the finance, which blew my mind... This is a growth tool."

"It was money well spent"

""It was money well spent... Really, I want more. I brought two people this time. I'll bring more people and do it again, it was that good for me "

I told my rep, ‘Sign me up for one of these every time.’ I’d even come back to the same class again ... That’s how valuable it is."

"This is my first real sales class. I didn’t think I needed it, but it was an eye-opening experience. The role-playing, the vocabulary, the practice—it’s really going to help me in the field and with teaching my guys. It’s not a boring PowerPoint class. He’s engaging, energetic, and makes it personal. The investment is worth it—it will change things for you."

"If you want to grow your business to the next level, this is a must. "

"The class opened my eyes to a whole new way of selling. It’s not about being a salesman—it’s about asking the right questions and giving customers the information they need. This will absolutely close more sales. Absolutely worth the investment. I’ll turn that money into tens of thousands of dollars very quickly. He makes it fun, but also puts you to the test so you truly learn how to present the right way."

"My life changed forever"

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"Highly recommend this"

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Turn Your Vision into Reality with Expert Guidance.

Schedule A Consultation

Building Bridges to Your Business Dreams.

Schedule A Consultation

Bring Your Personality to the Process™

Explore Our Training

Why Old School Sales Training Doesn't Work Anymore

Your buyers are more aware, more skeptical, and they’ve seen countless pitches before.
You sit through “training seminars” that teach enthusiasm or memorized scripts—but real sales happen in real conversations. Without listening, there’s no connection.
You probably skip the part where buyers reflect: how much is staying the same costing them? If you don’t guide them there, they won’t feel urgency.
If your sales process skips emotional connection and problem awareness, you're not selling—you’re telling.

“Today's buyers need to feel safe enough to open up—and you can’t do that by pitching. You need to guide a two-way conversation, not push a one-way presentation.”

Customers want to be in control—not manipulated
Questions matter more than pitches
Emotional connection is the missing link: logic alone doesn’t seal the deal.
Noise and information overload makes differentiation harder.

That’s why we built a new kind of training. One that mirrors today’s psychology of buying, leverages modern tech, and helps customers persuade themselves—not get talked into it.

CDT Driven

Our philsophy

Everything we teach is built on one core belief:

Put the customer first. Let the data decide. Use technology to make it all easier.

CUSTOMER FIRST
Always The Heart of the Sale

Customer Experience is the North Star of everything we do. This is one of the few non-negotiables in our system. We believe sales start—and end—with the customer. That means understanding today’s evolving buyer, connecting emotionally, and creating an experience that feels less like a pitch and more like a partnership.

Every framework we teach is designed to help you:

Build trust faster

Ask better questions

Make customers feel understood—NEVER sold to

DATA

The Driver of Smart Decisions

Data over Feelings. Feelings don’t help processes move forward. Facts do.

We help teams look past “the way it’s always been” and focus on what the numbers actually say. If something’s working, double down. If it’s not, tweak it and measure again.

We encourage the companies we partner with to develop growth mindset. To focus trying new concepts, testing the results, and taking action on the findings.

No guesswork. No ego. Just results.

TECHNOLOGY

The Accelerator of Experience

Tech isn’t the enemy. It’s the advantage—if you use it right.

We help teams leverage tools like AI, CRM systems, and customizable sales assets to create a faster, smarter, and more consistent customer experience.

But we don’t just hand you tech—we show you how to use it. Because a great tool is useless if it sits in a drawer.

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Driving Growth, Amplifying Impact

Cliff Sanchez

“This class was more personal than any I’ve attended. We were fully engaged, holding each other accountable, and growing through practice. Iron sharpens iron—and the live role play proved it.”

Barry Cryer

"It was money well spent... Really, I want more. I brought two people this time. I'll bring more people and do it again, it was that good for me "

Nick McMartin

"This isn’t just another sales class—it's different. You’re learning the customer’s thought process, not just how to pitch and close. It’s a real conversation, not a lecture. You can tell the instructor genuinely cares—and that makes all the difference."

Inspire, Empower, Succeed.

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Unleash Your Business Brilliance.

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