TERRITORY
DOJO

The Place of the Way

What is Territory Dojo?

HVAC Sales Has Changed. Have You?

If you're still talking elbows, price books, and flex duct… you're already behind.

Territory Dojo is a no-BS, high-impact training built for Territory Managers, DSRs, and Dealer Dev Pros who want to lead the conversation, grow dealer revenue, and stop being treated like a glorified delivery driver.

It's time to change from Transactional to Transformational

Too many TMs spend their time dropping off price books, quoting parts, and reacting to dealer requests. That’s transactional. Dealers get the same experience from anyone—and they won’t remember you past the next rebate. Transactional TSMs don’t grow territories, they babysit them.

Transformational TMs, on the other hand, go deeper. They uncover the why behind every dealer’s business. Is it making payroll? Sending their kids to college? Building an empire they can handoff or sell someday?

When you connect the right training, tools, and products to that personal why, you stop being “the rep” and start being the partner who drives growth. That’s the shift this class makes possible—so every dealer conversation builds trust, creates loyalty, and produces measurable revenue.

★★★★★

Higher Close Rates

More Comfortable Conversations

Long-term Implementation

What You'll Learn

Field-Tested Sales Frameworks

Learn a simple sales model built to fit your personality and focused on how customers actually buy.

Customizable Visual Tools

Use simple, powerful visuals that make complex systems easy to understand.

Actually Practice Your Skills

Practice real-world objections and scenarios with peer coaching and feedback.

Ready to get started?

TESTIMONIALS

What others are saying

"Are we going to be transactional or transformational?"

"This isn't high pressure sales, which 90% of us dislike.... We covered the finance, which blew my mind... This is a growth tool.

"I rank this as one of the top classes"

“This training helps our team move beyond just being a flashy sales guy. They’re learning how to truly help contractors with their business and goals.”

"I've done outside sales for 25 years across multiple industries. This is the kind of training you should send everybody to."

"It gives you so many tools to use with dealers—whether they're current or ones you're trying to get. You're looking more as a consultative partner, bringing real value to the table. "It's a great training. I was texting my wife saying, ‘This is a great training, it's going to help me.’ Overall, a 10 out of 10."

It’s not just about gaining business, it’s about helping contractors grow their business.

"I've had training before and thought it was great—then I took this class. It’s even better. These are real-world issues and if you bring them to contractors, they’ll know you have their best interests in mind. "The class was so engaging I didn’t even notice the time. The phone would ring and I’d put it aside because I didn’t want to miss anything. It’s valuable information—definitely worth the investment. I’d do it again in a heartbeat."

"My life changed forever"

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"Highly recommend this"

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Turn Your Vision into Reality with Expert Guidance.

Schedule A Consultation

Building Bridges to Your Business Dreams.

Schedule A Consultation

Bring Your Personality to the Process™

Explore Our Training

Why Old School Sales Training Doesn't Work Anymore

Your buyers are more aware, more skeptical, and they’ve seen countless pitches before.
You sit through “training seminars” that teach enthusiasm or memorized scripts—but real sales happen in real conversations. Without listening, there’s no connection.
You probably skip the part where buyers reflect: how much is staying the same costing them? If you don’t guide them there, they won’t feel urgency.
If your sales process skips emotional connection and problem awareness, you're not selling—you’re telling.

“Today's buyers need to feel safe enough to open up—and you can’t do that by pitching. You need to guide a two-way conversation, not push a one-way presentation.”

Customers want to be in control—not manipulated
Questions matter more than pitches
Emotional connection is the missing link: logic alone doesn’t seal the deal.
Noise and information overload makes differentiation harder.

That’s why we built a new kind of training. One that mirrors today’s psychology of buying, leverages modern tech, and helps customers persuade themselves—not get talked into it.

CDT Driven

Our philsophy

Everything we teach is built on one core belief:

Put the customer first. Let the data decide. Use technology to make it all easier.

CUSTOMER FIRST
Always The Heart of the Sale

Customer Experience is the North Star of everything we do. This is one of the few non-negotiables in our system. We believe sales start—and end—with the customer. That means understanding today’s evolving buyer, connecting emotionally, and creating an experience that feels less like a pitch and more like a partnership.

Every framework we teach is designed to help you:

Build trust faster

Ask better questions

Make customers feel understood—NEVER sold to

DATA

The Driver of Smart Decisions

Data over Feelings. Feelings don’t help processes move forward. Facts do.

We help teams look past “the way it’s always been” and focus on what the numbers actually say. If something’s working, double down. If it’s not, tweak it and measure again.

We encourage the companies we partner with to develop growth mindset. To focus trying new concepts, testing the results, and taking action on the findings.

No guesswork. No ego. Just results.

TECHNOLOGY

The Accelerator of Experience

Tech isn’t the enemy. It’s the advantage—if you use it right.

We help teams leverage tools like AI, CRM systems, and customizable sales assets to create a faster, smarter, and more consistent customer experience.

But we don’t just hand you tech—we show you how to use it. Because a great tool is useless if it sits in a drawer.

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Driving Growth, Amplifying Impact

Cliff Sanchez

“This class was more personal than any I’ve attended. We were fully engaged, holding each other accountable, and growing through practice. Iron sharpens iron—and the live role play proved it.”

Barry Cryer

"It was money well spent... Really, I want more. I brought two people this time. I'll bring more people and do it again, it was that good for me "

Nick McMartin

"This isn’t just another sales class—it's different. You’re learning the customer’s thought process, not just how to pitch and close. It’s a real conversation, not a lecture. You can tell the instructor genuinely cares—and that makes all the difference."

Inspire, Empower, Succeed.

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Unleash Your Business Brilliance.

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